Packaging Design for Seapine Brewing

Atkinson Design Company collaborated with Seapine Brewing to reformat their existing 16oz can artwork into a full print design suitable for 12oz cans. The project involved meticulous adjustments to ensure brand consistency while optimizing the design layout to fit the smaller can size. This process required careful attention to detail to maintain the visual impact and legibility of the graphics, ensuring that the finished product remained recognizable and appealing on store shelves.

In addition to the can redesign, we developed new packaging concepts for Seapine Brewing’s fresh hop beers and upcoming releases. Our design approach focused on highlighting the unique qualities of each brew, incorporating vibrant colors and crisp imagery that convey freshness and innovation. The updated packaging supports Seapine Brewing’s brand identity while attracting consumer interest, helping the brewery stand out in a competitive market with a cohesive and modern presentation.